Organizers of an American criterium have announced a staggering $ 100,000 purse as some of the country’s top runners battle for money on the streets of Sacramento.
Into the Lion’s Den powered by SRAM is a new cycling festival and a new race, which takes place on Saturday, October 30) and offers the biggest win in the history of the American criterium.
The prize of $ 100,000 (£ 72,000) is split between the men’s and women’s events, split equally between the two.
That money also included a $ 20,000 prize for bonuses (intermediate sprints), as runners complete a 70-minute, 1-mile circuit in downtown Sacramento.
Into the Lion’s den kicks off with a street bike festival, with food, music and cycling displays.
This will then be followed by a community Halloween event, where families can walk or cycle the criterium loop around the State Capitol in costume, with prizes awarded for the best dressed.
Then it’s race time, starting with a 50-minute open amateur race, before the pros men and women then tackle the tight circuit.
Justin Willams, multiple US National Champion and founder of Into the Lion’s Den, said, “My vision has always been to make cycling great for everyone.
“Into the Lion’s Den powered by SRAM will have something for everyone, from quick races to fun family activities. Ride a bike, wear costumes and enjoy the Halloween community event. Get addicted to criterium racing during open races, then watch current and former national champions fuel up in pro reviews.
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Williams and his brother Cory also created the Los Angeles L39ion racing team, which dominates the critical American scene while enhancing diversity in cycling.
SRAM CEO Ken Lousberg said: “SRAM is delighted to be the presenting partner of the inaugural Into the Lion’s Den powered by SRAM event and to reward these great racers with the biggest purse in racing history. reviews in the United States. We can’t wait to see professional racers descend right past the Capitol at nearly 40 mph. ”