Team 31 of Jenny Rissveds is growing with two riders, partners of Ibis Cycles

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When Jenny Rissveds returned to competition in 2019 after a two-year hiatus to nurse her mental health, a number adorned her Swedish national champion jersey.

31.

He referred to Article 31 of the UN Convention on the Rights of the Child, which states that “every child has the right to rest and leisure, to play and to recreational activities”.

Rissveds returned to racing in 2019 on a team she called Team 31. It was part of her effort to refocus her cycling career on the fun of riding and distract from the unforgiving nature of the competition.

On Wednesday, Rissveds announced that Ibis Cycles would join Team 31 as title sponsor.

“Ibis have proven they are ready to take a step in another direction, and that is exactly what we are looking for as a team,” she said. “I’m very excited about this partnership and excited to help push the sports industry towards something healthier. With Ibis, we want to show the next generation that sports can be playful, fun and pressure-free, and not just a winner, loser, and fight mentality. Sport is for everyone, and we’re glad to finally find a bike brand that’s willing to take that journey with us.

Joining Rissveds in Team 31 this year are two promising riders. Kelsey Urban, 23, is a member of the US national team and former U23 national champion, and Linn Gustaffzon, 27, is part of the Swedish national team.

Related: Beta Tests: Ibis Exie

The trio will focus on UCI World Cup races, but the mission of maintaining a childlike spirit on the bike will remain central to the team’s ethos. Rather than perpetuating the pressured structure of elite racing focused on podiums, followers and engagement, the team’s goal is to have fun and inspire others.

“Our goal is to show what is important in sport, it should be fun, healthy, confidence building and for everyone,” Gustaffzon said.

Team 31 will ride and race the Exie, Ibis’ lightweight carbon race bike that debuted in July. The Exie is the first carbon fiber full suspension bike from the Californian brand entirely manufactured in-house.

Ibis Cycles, which was founded in Northern California 40 years ago, has a strong presence in the Enduro mountain bike scene, but it hasn’t been the title sponsor of a cross-country team since ” the mid-90s where we campaigned a number of different teams. in Colorado, California and Texas,” said company founder Scot Nicol.

Tom Morgan, chairman of Ibis, said Team 31 presented a perfect opportunity to send the Exie to the races.

“When we designed the Exie, we aspired to create a bike that could compete at the highest level of the sport – partly to show what we could do, but also because we’re big fans of the XC World Cup. “, did he declare. “The idea of ​​sponsoring Team 31 and Jenny seemed like a fantasy – she is one of the athletes we have most admired in racing. Not just because of her racing results, but because of the incredible work she does. she did to draw attention to children’s rights.

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