Cofidis returns to Look Cycles after moving in 2014

0

“], “filter”: { “nextExceptions”: “img, blockquote, div”, “nextContainsExceptions”: “img, blockquote”} }”>

Don’t miss a moment of Paris-Roubaix and Unbound Gravel, Giro d’Italia, Tour de France, Vuelta a España, and everything in between when you >”,”name”:”in-content-cta”, “type “:”link”}}”>join Outside+.

It’s back to the future for Team Cofidis.

The French team will return to Look bikes and pedals in 2023 after having already ridden on the Burgundy brand from 2009 to 2014.

The 100% French partnership will extend to the team’s continental women’s and para-cycling teams. The Corima wheel brand associated with Look is also part of the sponsorship package.

The deal marks the end of the Cofidis team’s time aboard De Rosa bikes.

“We are delighted to give our riders the opportunity to ride Look bikes for the next few years,” said Cédric Vasseur, team manager of Cofidis.

“Look has become over the seasons one of the most emblematic brands on the market and this new partnership is an additional step in the evolution of our Cofidis team towards the search for performance.

Read also :

Look has been absent from the men’s WorldTour for several seasons despite his long and storied history in professional cycling.

Bernard Hinault rode the brand’s revolutionary pedals in the 1984 Tour de France, while Greg LeMond claimed a first Tour victory for the bikes a year later.

Look recently supplied second division team Gazprom-RusVelo until the Russian team pulled out following UCI action following the invasion of Ukraine.

The multi-year partnership with Cofidis will see Guillaume Martin, Bryan Coquard and Rachel Neylan aboard Look’s aero 795 Blade RS, the climber-friendly 785 Huez RS and the 796 Monoblade RS TT machine.

It is unclear who will supply the components.

“We are especially excited to help diversify and expand the riding community by supporting the women’s pro team as well as the development of the para-cycling team,” said Federico Musi, CEO of Look and Corima.

“Promoting Made In France, French know-how and LOOK’s heritage of excellence alongside a team as prestigious and historic as Cofidis is a real honor.

Look’s return to WorldTour bike sponsorship follows the recent announcement of a new long-term technical partnership with USA Cycling and its US track sprint program.

Other major men’s WorldTour sponsors for the coming season include Jumbo-Visma moving from Shimano to SRAM, and UAE Emirates ending its deal with Campagnolo to partner with Shimano.

Share.

About Author

Comments are closed.