BETEGY and Yolo Investments Close Investment Round – Gaming Industry News Europe

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Partnership to transform marketing technology in sports and iGaming

BETEGY, the leading content automation and personalization provider, has partnered with global venture capital firm Yolo Investments Ltd to drive the next stage of its global expansion.

The investment in BETEGY, which has been established as the iGaming and sports betting industry’s most innovative provider of automated marketing technology, totals an undisclosed sum of several million euros.

The non-majority stake will cement a partnership between two of iGaming’s most forward-thinking companies – and evolve BETEGY’s products into the industry-leading martech platform.

Yolo Investments was founded by entrepreneur Tim Heath to leverage his experience in gaming, fintech and blockchain. Its mission is to leverage its expertise and network to accelerate the development of high-growth businesses. The Tallinn, Estonia-based company holds investments in more than 80 companies with total assets under management exceeding €375 million.

The recipient of multiple industry awards, including Innovation of the Year at the 2021 EGR B2B Awards and nominated for Industry Innovation of the Year at the 2022 SBC Awards, BETEGY enables broadcasters and operators to create personalized marketing campaigns in seconds, reducing costs up to ten times.

BETEGY’s specialized data-driven service has earned the company a position as a marketing technology provider for ESPN, Entain, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, 22bet, Parimatch, PokerGo and Winners.net.

The latest round of investment builds on BETEGY’s extensive partnership with JKR Investment Group, which has largely supported the growth of the business, providing a foundation for BETEGY’s initial expansion into the United States.

Commenting on the deal, Alex Kornilov, CEO of BETEGY, said:

“Our system’s innovative approach has allowed us to be the first in the industry to offer instant, data-driven visual content creation for all communication channels, including social media, TV production, retail, retail, paid acquisition, SEO, sports media and affiliate marketing.

“It’s unprecedented in terms of the deep personalization of visual marketing campaigns we’re able to deliver, and that’s where we really make a difference – being able to instantly personalize campaigns that resonate with multiple audiences. .

“We are very proud to partner with one of the most innovative and dynamic companies in the iGaming industry for our next stage of growth, and we can’t wait to get started together!”

Commenting on the investment, Tim Heath, GP at Yolo Investments, added:

“Investing in Betegy made perfect sense as we see an opportunity for significant synergies in the Yolo Investments ecosystem. This technology is changing the way sports data is viewed by users, and in a market where demand for content has never been this strong, it’s extremely powerful.

“Betegy’s products are already used by some of the biggest names in gaming, including sports betting.ioand we will work closely with the team to help them on the next stage of their journey.

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